[5 EASY Tips] How to Compete with After School Programs (and win!)

Private music teachers/private music lessons compete with other after school programs and the competition is intense!  Sports, Dance, Arts, Clubs...There are so many activities...  How do you ensure that families make music lessons a priority in their busy schedules?



Truth bomb: You don't have to dumb it down or become “entertainment” for kids – but you do have to stay inspired, motivated and up to date!

1.     Make your students feel special. We have the “one on one” relationship – Sometimes we are the only one on one relationship a child has each week. Enjoy it and work it. Give students your complete attention. Discover what makes them smile. Make sure they leave every lesson with that smile.

2.     Be super organized. Have your teaching year of rehearsals/recitals/events booked now or as far ahead as possible. Letting families know well in advance (and remind them often) will help them to plan for your studio’s events. Organized families will love you for this.

3.     Give All Students the Opportunities to Shine. Friendly, non competitive recitals or themed recitals, workshops, coffee house type performances where all students can really show their stuff. Try small ensembles or harmony work with other singers.

4.     Make your Recitals AWESOME. Boring recitals are a drag! Play up tempo music when people arrive. Have a draw for a prize. Have a guest performer. Families will be happy to choose an inspiring music recital over a soccer/hockey practice any day.

5.     Acknowledge their Accomplishments. Perhaps your studio can celebrate a “student of the month”. Get to know the parents (see past article on phantom parents) and let them know about their child’s accomplishments too. Parents appreciate the positive feedback and will support their child’s future efforts (and your teaching studio).


TEACHER TIP! There are a few more weeks of summer – do not wait until the week before school starts. NOW is the perfect time to reach out to families and let them know you have a great year planned for them.  

How do you make your teaching studio a place students want to be?